Ballyhoo Software originated out of CrossBorder Solutions (XBS.AI), a majority owned and managed Insight Venture Partners company, that disrupted the corporate tax category to become the global leader in technology-driven tax solutions. At XBS, a custom lead acquisition software platform was designed to help build an online academy and generate inbound leads at scale. It did so spectacularly, that Ballyhoo was started to share this amazing tool with other companies who are looking to drive growth and amp-up performance and qualified leads for its sales professionals.

The platform works to help educate and engage pipeline prospects with your products and solutions through content and bespoke AI powered tools to make them more likely to become educated customers. Ballyhoo Software is a division of xSellerate.ai. The CEO of the Company is Donald Scherer, the former CEO and Executive Chairman of CrossBorder Solutions.