The Ballyhoo Lead Acquisition Platform was leveraged at CrossBorder Solutions to manage CrossBorder University, the company’s online academy for the broader corporate tax community. It provided a wealth of information and access to industry news, global regulatory developments, proprietary tools, podcasts, white papers, webinars, educational courses, live events, industry certifications, as well as information on products offered by CrossBorder Solutions.

The platform was responsible for driving valuable engagement among potential prospects, building website visits (20k per month), and capturing registration data to help convert prospects to qualified leads. These experiences also worked to help retain current customers and identify cross-sell and upsell opportunities. Click below and take a guided tour of this powerful tool and see for yourself the benefits of leveraging bespoke brand and product experiences to generate leads at scale.